Tag Archives: editing

Children’s stories in the Australian Bush

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Australian animals by Ria Loader

Billabong Flats animals by Ria Loader

These are modern fables, tales of the ordinary acts of kindness and friendship, of discovery and adventure. Purely invented, they come from memories of childhood. They occur at the intersection of seeing the animals in the wild, and imagining what their lives would be like if they could tell us stories.

Billabong Flats is a mythical place in the Australian Bush. It is somewhere on the Eastern part of the continent, in the hills, between Sydney and Melbourne, thereabouts. It is also in another fictional world at the same time. Billabong Flats shares virtual space within my love affair with other imaginary places like the Five Acre Wood, the Peace Rock, and the abode of Ratty and Mole. It is just as real as you’d like it to be – no more, and no less.

In my stories, the animals dream the world, as much as the world creates them. The Land speaks through them. They welcome all, no matter how different they may be, or what native languages they may speak. When they come together, they can all speak the same tongue. The voices become that of friendship and accord, where all can have adventures together.

“Each according to their nature,” says Flying Fox, who likes to have fun.

“Each according to their means,” says Koala, who is wise in such things.

The first adventure occurs when Koala organizes the First Billabong Flats All Creature Race. The letters are all in capitals, because it’s a Very Important Thing.

There is a sense of fair play at Billabong Flats. Friendship is as important as winning, though winning the race would be a fine thing, if only there are not too many distractions. It’s an opportunity to get together and have fun. Koala is the organizer. She is a busy and industrious being, when she is not sleeping, which is most of the time.

I wrote this first story during the American election in 2016. My sweetie was annoyed at the shenanigans of the election, and the story was written for his internal eight year old, the child inside him. He loved fairness and justice; this one is for you my Raven.

When the world gets too noisy, and there is discord and strife all around, come visit the world of Billabong Flats and have some fun.

THE BIG RACE LINK

7 Things I learned about book marketing

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It’s no exaggeration to say that I started this year with only a little bit of a clue about book marketing. I’d attended a couple of podcasts last year and had read the amazing Joanna Penn. Those activities gave me some places to start.

  • Research the Amazon categories that are closest to the book project
  • Use keywords when setting up the book in amazon
  • Use a title and subtitle on the book cover

However, these starting places ended up being more tactical than strategic. I wasn’t looking at this from the top down. I was still looking at it from the ‘things to do’ rather than approaching marketing from a classical perspective.

When I attended the Smarter Artist Summit this year, my ideas got turned on their head. Michelle Spiva gave a great talk about how  to stop trying to trick your fans into following you. Her approach was to teach them to love you instead. Michelle had a couple of key things to share. Tactics are not marketing. Strategy, it turns out, is about having a goal for what you want to do. The classic push and pull marketing strategies can be leveraged to build an overall plan. Michelle demonstrated how using both push marketing (like targeted advertising) and pull marketing (like a newsletter) can work together.

The seven main things I learned from conferences this year about marketing:

  1. Figure out what your goal is
  2. Write your ‘I am’ statement. For me:
    I am a great kids author and illustrator
    I am an awesome designer and maker
  3. That ‘branding’ is who people think you are when you’re not around
  4. Organizing events into push and pull categories helps you strategize better
  5. Push is a pattern interrupt. It is repetitive, qualified, trusted
  6. Pull is warm traffic with no intermediary, like a sale
  7. Go to where your traffic is

Michele Spiva emphasized having a long term marketing plan in order to avoid churn and burn. There are three main areas to focus on. Those are Traffic, Conversion and Sales. Oddly enough, my dad would have said much the same things. Traffic is about getting attention, conversion is about giving the traffic something to do. For conversion and sales, as an author I’m looking for true fans. To find the traffic, you need to go where they are. You need to hang out and be a genuine member of the community. Authenticity cannot be faked; they need to be your tribe.

To get back to the seven things I learned, a few words about each of these.

  1. Figuring out what your goal is
    Do you want to be a great blogger, a popular author, a celebrated illustrator?
    Your particular goals will differ. Without a goal, it’s hard to pitch to people.
  2. Write your “I am” statement 
    It helps to figure out what you’d put on a sticky note. Something that happened at the Smarter Artist Summit this year was people asking “what’s your superpower?” That was a clarifying question. Try it out for yourself.
  3. Branding
    Who people think you are when you’re not around. Huh. That means all of your messages need to be consistent. You get to understand some of this when you read your book reviews. Branding is as much about opinions as it is about what you think you’re putting out there.
  4. Push and pull strategies
    I found this super helpful. It allows me to draw a couple columns and work out where the events are, and what the tactics are for each event. Brilliant.
  5. Push  – an event that is aimed at getting traffic
    Advertising can be incredibly targeted. Amazon ads, for example, target people who  have bought books like yours. The value of the ‘also bought’, those recommendations that are shown to people when they are browsing for a new book, cannot be underestimated. Other entries into a sales funnel are free things that can be managed through Instafreebie, Bookbub, or Goodreads. Competitions are good ways to get a mailing list in place. As that’s something I haven’t done yet, this was all a bit new. My takeaway was being picky about who you have on your list.
  6. Pull events are what you do with people who already opted in
    You need to give your mailing list a reason to open your newsletter. It arrives in the mailbox, which is grand. However, it needs to avoid being annoying or too frequent. Making it valuable will build true fans.
  7. Go where your traffic is
    If you’re on Goodreads, you can recommend books you like. That gets you known in the community. When you have something of your own to contribute, like a new book, then it’s not spammy to mention it. Hang out in the forums, join lists for things you are interested in, and make conversation. It’s good to be a welcome visitor in the room.

I am continuing to learn more about publishing and book marketing all the time. Attending workshops and podcasts with indie authors like Michelle Spiva gives me inspiration.

This year, my strategy is to start is building an overall marketing plan. Then I’ll work on the top of the funnel for one project area at a time. Thank you to everyone who shared their tips and tricks with me. I’ll keep telling you what I find out along the way.

Creating vs Editing: a writer’s challenge

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Context switching between writing and editing is often a challenge for me as a writer. When I’m in the creative flow, the words come easily, without hindrance. However, when I shift over to editing mode, to polish the words, the well seems to dry up. The hypercritical internal editor does not seem to be compatible with the internal novelist. I know, I know. It’s a little weird to call them out as separate characters, however, they’re so very different. They feel like different characters in a story.

It seems like the only way to balance the two ways of perceiving is to give them their own stage. For the most part, I am finding it useful to schedule my time month by month – a month of outlining and writing, followed by a month of editing and polishing. When I’ve tried switching between the two on the same day, neither the writing nor the editing seems to be any good. The editor is so very picky.

This is in addition to the more normal challenges of switching between being in work mode for my full-time job and carving out two hours a day to attend to the various aspects of being a writer.

At work, where I manage a team of designers, I context switch all day long. There are meetings, consultations, design work and planning sessions. Sometimes I’m thinking as a front-end web developer, which is very specific about the code and the alignment of every pixel. Sometimes, I find myself staying late at work, where I am already in the mode of looking at the details.

There’s a sweet spot at the beginning of the day, before work begins, when the world is new. That’s the time I find myself writing in my journal. It’s freeform, about the world I find myself in. Occasionally, I’ll finish up writing journal entries, and will find myself writing a scene from a book. During the month of November, when I’m doing the National Novel Writing Month (NaNoWriMo.org – a challenge of 50K words in 30 days), I go into work at least an hour early each day to get the fresh time of day to write. My goal is around 750-1000 words for session one. I do another 750-1000 words in session 2 after dinner. However, during that month I don’t plan to do any editing.

Gradually, I was finding a rhythm, however, life events made it challenging to keep up. I was doing:

  • Early morning free-form writing for two months
  • Late day editing for a month
  • Back to free-form writing for a couple of months

After a six month hiatus, where nothing went according to plan, I am working out what my new writing rhythm looks like. Somewhere in there, I hope to create at least one blog post a week. Blog posts are short enough that those might fit the early morning time slot. Getting an editor (someone other than me) would also be a help. If I’m honest with myself, I like doing the developmental edit, and then the final edit at the end, polishing the commas. All the other steps in the middle are about as exciting as stirring a pot of oatmeal. That’s terrible of me to say, isn’t it? Still, other folks tell me they feel much the same way. One friend says he leaves a piece of work alone for six months after he’s done the first draft, giving it time to settle. That’s not an entirely bad idea, in my humble opinion.

For a while, I’m going to try breaking out of the month-long assignment of time. I’ll try outlining in the evenings and writing first thing in the morning for a week at a time. Then I’ll try a first pass on editing on a weekend afternoon. We’ll see how that rolls along. The advice I’ve read goes like this

  • Write at the same time every day
  • Write in the same place to establish a habit
  • Outline first, even if that’s just 40 sentences
  • Type fast – 60 words a minute becomes 3600 in an hour.
  • Do micro-sprints. Write for 20 or 25 minutes at a time. Many times a day.
  • Write without editing to keep up the pace
  • Edit what you did yesterday, then outline and write for today
  • Carve out at least 2 hours a day to write – 10 hours weekdays / 4 hours each day on weekends
  • Try a transcription app. Temi is great. For a couple dollars, you get quick transcripts from hands-free recordings. Car time is made productive.

What I’ve often said at work is, “There is only one thing, that being the work in the moment”. I need to remind myself to worry less about the task that is out of sight at the present.

I wonder if others have the similar issues in context switching between writing and editing? I’d love to hear tips and tricks others have found to level-up in writing and editing with complete focus on one or the other.

Lists: Write faster by using patterns

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A chum of mine at work asked how I manage to get so much written. I write specs, emails, documentation and how-to guides at work; I write novels, short stories, game outlines, nonfiction at home. Each of these pursuits has a different focus, however, there are some things in common:

  • Everything has a particular audience
  • In each case, there is a specific goal for the writing
  • Every kind of writing, for me, has a subject
  • There is always a beginning, a middle and an end
  • The writing is less about me than about the topic

Identify common writing patterns

Identifying common elements in a particular type of writing helps me to write more quickly. Until I know the audience, I can do research, but it is not time to start the email, the document or the story. When I have worked out who I am writing to, then it is easier to work out what needs to be said.

The pattern for documenting a meeting decision

When I am documenting a decision from a meeting, all I need to do is

  • State the problem we identified in the meeting
  • Outline the various positions on the topic (pros and cons)
  • Make sure there is an image or sketch to illustrate the cases
  • Summarize the decision and follow up actions.

Simple, right? Knowing those steps, I make a quick set of headings and start putting bullet points under each area.

Let’s look at another kind of writing and figure out the patterns that apply – blog posts for example, as that’s what I’m doing here.

Pattern for writing a blog post

  • Which blog am I writing it for – that tells me the audience
    (based on the theme of the blog)
  • The goal is to write an article that people will enjoy, one that shares actionable or thought-provoking information about some aspect of the theme
  • The subject should be descriptive and have key words
    The subheadings should also have key words to help people find the article, without being ‘click-bait’ or too catchy
  • I work out what I want to discuss and say that in the first paragraph
    The meat of the article should discuss the main elements to consider
    I ought to recap at the end and summarize – or not, depending

I’m working out the patterns for each of the types of writing I do, and will be putting it all together in a short guide.

What are some of the patterns you’ve noticed in your own writing?